Ready to Build your
Marketplace Website?

Create a marketplace that facilitates meaningful connections between users and providers.

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How to Build a
Marketplace Website?

We provide complete, turn-key marketplaces from initial consultation to finding the best solution for building to public launch. Every step in the process will be guided by your requirements. The result will be a beautiful marketplace that exactly matches your vision, expectations and needs. When you work with the CNXION team, we will handle the five main steps for creating a marketplace:


Project Management



Customisation & Development

However, before you begin building your two-sided marketplace there are many nuances you must know.

If you are looking to build a marketplace but have limited time and resources, there are essentially four pathways ahead depending on your initial budget:

  1. Build a simple landing page to generate interest to prove the market exists
  2. Build a low-cost minimum viable product (MVP) on an existing white-label solution. This will be:
    • Restricted to the features of the platform
    • Good for a proof of concept (PoC) to take to investors
    • Greatly restrictive in new feature development
    • Problematic for scaling
  3. Build a low-cost MVP on a custom-built white-label solution. This will offer:
    • Unrestricted feature development
    • Scalability
    • High quality
  4. Build a bespoke marketplace, like Uber and Airbnb. This will offer:
    • The greatest flexibility
    • High quality
    • High cost

As each pathway presents a progressively higher cost barrier to entry, people commonly start at pathway 2 and pivot to pathway 3 when they either need to scale or have successfully obtained funding. Once a significant market segment is achieved, it is generally desirable to pivot to a bespoke pathway in order to have complete control and ownership of data.

Why choose CNXION as your Marketplace Consultants?

The CNXION team has specialist experience in every one of the four pathways. Before we can begin, it is important to know that marketplaces go by many names:

  • Two-sided marketplace
  • Multi-sided marketplace
  • Multi-vendor marketplace
  • Ecommerce marketplace
  • Peer-to-peer marketplace

Each is subtly different, but their similarities are so broad that whichever you want to build, CNXION offers you a complete solution. The overlap between all these types of marketplaces, is how white-label solutions have been able to become so prevalent. However, there are always features that are unique to your marketplace, often these very features are your competitive edge. They must be supported. We understand this, and offer the following benefits.

A turnkey solution

Trusted advice

Ability to match anybody with anything, anywhere

Data-driven planning

Free up your time

Peace of mind

Premium quality

Rapid time to market

Ongoing support

Connect your audience.

Contact CNXION today

What our marketplace creation process involves:

CNXION is a team of solution-focused specialists who have full-stack digital development application experience. We use the latest tools, programming languages and two-sided marketplace platforms to bring your concepts to life.

Our process involves:

  • Discovery
  • Planning
  • Design
  • Building
  • Delivery
CNXION marketplace creation process

Our agile development team is responsive 24 hours a day to flexibly solve all anticipated and emergent challenges.

With CNXION, your entire marketplace project will be overseen by the strong vision of a senior leadership that has proven, real world experience in delivering success on everything from straightforward ecommerce portals for small businesses through to large, complex digital projects for government and international corporations.

Throughout the entire development process, CNXION will use detailed technology roadmapping, responsive communications and proactive reporting so that you will understand exactly where your project is - and why - at every step of the way.

As a team of problem solvers, CNXION’s services do not end when your marketplace is live. We ensure you will have full, ongoing support available if you choose it.

Optimising your market through Artificial Intelligence and Machine Learning

CNXION can deploy advanced artificial intelligence and machine learning principles to your marketplace. Equipped with this, your marketplace will track every interaction - successful or not. Your marketplace will learn from usage data to optimise future matches. The quality of connections that the users and providers establish through your market will improve relentlessly. And automatically.

Traditional directories, digital classified ads, search engine listings and review sites require constant hands-on digital development to even approach this capability. Through leveraging data science, however, the prediction and presentation of optimal connections between provider and user is a solvable problem. All it needs is good data. Lots of it.

If you don’t already have the sufficient data, CNXION can bootstrap your machine learning system. We will build a traditional rule-based marketplace with a key difference. While still offering exceptional functionality, it will also compile the data your artificially intelligent matching algorithm needs to learn your marketplace and one day step to the fore.

  • User-provider matching system that improves itself
  • Automatic data capture
  • Start from zero with a bootstrap system
  • System customises itself for your unique marketplace

What our
clients say

I am particularly happy with CNXION's design ideas, their identification of client needs and pro-activity in recognising potential issues and finding solutions to address these.

Stem Connectors
Julia Davies,
Senior Research Officer at QUT - STEM Connectors

The team did a great job providing the branding, design and user interface (UI design) for our statewide website for teachers. I was particularly impressed by their design approach.

Dr Nick Kelly,
Senior Research Fellow - TeachConnect

How much does it cost?

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.

William A. Foster
William A Foster, US Marine Corps

Marketplaces are complex. White-label solutions seek to reduce this complexity and lower the barrier to entry. CNXION are consultants who provide you with complete solutions through our own technological capabilities and through leveraging partnerships with other key marketplace leaders. We can provide solutions from a minimum of US$10,000 depending on requirements. With this, you will receive a pathway to a complete, customisable solution and full code-licence ownership (required for most US based startups who seek investors). We offer three packages.

CNXION's Packages



Ideal for:
  • Capturing interest
  • Validate your concept by pitching and capturing signups
  1. 1-3 landing pages to start capturing email addresses
  2. Exit intent modal
  3. Questionnaire on signup
  4. Professional design and branding

Apply Contact



Ideal for:
  • Validating market research
  • Generating community awareness
  • Reputation building
  • Launchpad for the future MVP
  • Raising investment
  1. Technology Roadmap for MVP
    • Discovery session
    • UX wireframes
    • Task breakdown
    • Cost and schedule modelling
  2. 1-2 landing pages to start generating e-mail subscriptions

Apply Contact


Starts from US$20,000*

Ideal for:
  • Simple marketplace
  • Creating prototype for fundraising
  • Creating an initial userbase
  • Reputation building
  1. Technology Roadmap
    • Discovery session
    • UX wireframes
    • Task breakdown
    • Cost and schedule modelling
  2. MVP built on third-party white-label solution
    • Branding
    • Design
    • Project management
    • Customisation

Apply Contact


Starts from US$30,000*

Ideal for:
  • Complex marketplaces
  • High traffic demand
  • Startups aiming to grow quickly
  • Unique features
  • Securing a full code licence to satisfy investors
  1. Technology Roadmap
    • Discovery session
    • UX wireframes
    • Task breakdown
    • Cost and schedule modelling
  2. MVP built on third-party white-label solution
    • Branding
    • Design
    • Project management
    • Customisation
    • Development of custom features

Apply Contact

* Prices are on a case by case basis and vary depending on your functional requirements and any additional services you may require. Once the marketplace is built, we offer a hosting, maintenance and support plan.

Each package (except Launch) includes a Digital Technology Roadmap - a comprehensive, step-by-step blueprint for the realisation of your marketplace. A roadmap is a detailed and highly structured way of translating your vision into the precise terms our design and development team will use to directly implement your solution. It minimises financial risk and is an essential part of the planning process. To potential investors, it is also an extremely valuable and persuasive asset.

The Dominate package builds your marketplace on our own flagship CNXION platform which is configured on an advanced customised web stack leveraging the latest Pythonic web framework and multi-threaded technology to deliver an unparalleled user experience. This will give your marketplace platform matchless customisation, flexibility, scalability and security.

What ongoing costs are there?

After we build your marketplace, we offer a hosting, maintenance and support plan that will keep your marketplace alive and healthy. Under this plan, we will maintain responsive communications and will always be just a phone call or email away - giving you the space to handle the day-to-day running of your marketplace.

Your support package is paid monthly and varies depending on the package you have chosen:

  1. Validate - approximately US$100 p/m for one landing page, or US$200 p/m for two landing pages
  2. Accelerate - depends on what service level agreement is in place and what white-label platform your marketplace is on, it will range from US$500 - US$2500 p/m
  3. Dominate - depends on what service level agreement is in place, starts at US $1000 p/ m.

Services in the hosting and maintenance plans includes: troubleshooting, hosting, security updates, SSL certificates, third-party services (email notifications and error logging), support and configuration management.

Frequently asked questions

Who owns the IP?

This is the right question to ask! Generally speaking, for white-label solutions the IP resides with the developing agency, unless it is open source. It is the main reason they are able to offer their low-cost solutions to many people. This can form limitations when you want to scale, especially if you are seeking investment capital. Investors will want to see that you have the IP locked down.

If you need to own the IP, the Accelerate package is only suitable to deliver a prototype MVP that can be used to seek capital and in pitching for investors. However, since it is built on a white-label solution, a license to develop the IP isn’t available. If you get investment however, you can move to the Dominate plan for this purpose.

What platforms or devices does CNXION support?

CNXION works with a universally accessible system that will make your matching platform (or marketplace) usable on any type of device or platform - from web to mobile (iOS, Android and more).

I already have a marketplace, can you import our entire database?

Yes. We do provide a white-label platform that adapts seamlessly to your existing needs, including: databases, personalised branding, and tweaking algorithms. We can deliver whatever you need personalised. Rest assured, what appears in the end-product will reflect exactly what you want.

How do you compare with Sharetribe and Near-me?

Sharetribe, Near-me and CNXION each have a well established place in the white-label marketplace sector. Sharetribe offers a DIY approach to making marketplaces. Think of it as the Shopify of marketplaces. Meanwhile Near-me offers a more tailored solution with a feature-rich white-label solution.

CNXION stands apart in that we are solutions consultants. We do offer our own white-label solution that is highly customisable, scales well and we can build any features you wish. We also offer turnkey solutions at a lower price points based off the Sharetribe platform and Near-me. Instead of DIY, we handle that side of it for you. It all depends on your feature, business and budgetary requirements. CNXION is also a team that can build a custom marketplace if you have multiple user types.

Launch the journey to bring your two-sided marketplace idea to life today. This is what we do. Let us help.
Start your project now. How ready are you? Complete our project initiation questionnaire or chat now

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