Success Story

Art of the Pet

Artisan pet goods marketplace.

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Art of the Pet is a unique marketplace where you can buy, search and sell the one-of-a-kind accessories and supplies that all beloved pets deserve.

Art of the Pet wished to utilize the CNXION platform to develop an online marketplace for handmade pet products. Art of the Pet first needed to validate their idea using the Capture CNXION package to create a waiting list signup page to gauge interest and generate a list of initial users. Art of the Pet needed a flexible platform that could quickly expand with market needs and integrate new features in a timely fashion.

Scope of Work

Waiting List Signup Page

  • Split page + single page per profile type (sellers and customers)
  • Mobile responsive
  • Social sharing friendly
  • Lead notifications
  • Sendgrid integration
  • SEO ready
  • Google analytics integration
  • Facebook pixel integration
  • Conversion offers
  • Targeted custom overlays
  • Blog


Matching Platform

  • Multi profile registration
  • Landing page
  • Mobile responsive
  • Social sharing friendly
  • FAQ
  • Blog
  • Ecommerce shops & product pages
  • Seller dashboard to manage inventory including product variations, shipping profiles, tracking, insurance, taxes, orders, returns and payments
  • Customer dashboard to manage personal details, addresses, credit cards, orders, reviews and settings.



  • Secure checkout flow (with credit cards accepted)
  • Feedback and reviews
  • Search showing, recent and saved searches as well as suggested products based on your past searches and purchases
  • Customisable search filters by categories, price ranges, locations etc
  • Setup match criteria and receive matches by email
  • Follow shops to receive notifications of new products


The initial waiting list signup page deployed using CNXION was successful in proving market viability and generating a list of initial sellers that wanted to use the Art of the Pet marketplace platform. This was achieved using SEO and facebook ads linked with facebook pixel integration to generate site traffic, the waiting list signup page presented visitors with conversion offers and targeted custom overlays to generate leads. The leads were stored in a secure database and the client was sent lead notifications for every new signup created.

After market viability was proved the client went on to begin development of a complete marketplace solution using CNXION. This marketplace consists of a highly configurable eCommerce system where sellers are able to set up their shops and manage inventory, orders and payments. Customers are then able to search for products using the search feature with customisable sort and filter options, and also create an account and set up their matching criteria in order to receive new offers matching their criteria directly in their email inbox. Customers can select a product they wish to purchase and checkout securely via the website. CNXION also includes a sophisticated reviews feature to help with self moderation of the marketplace.

View Waiting List Matching Platform

CNXION Stem Connectors Testimonial

What Stem Connectors has to say.

I am particularly happy with CNXION's design ideas, their identification of client needs and pro-activity in recognising potential issues and finding solutions to address these.

 Julia Davies,
 Senior Research Officer at QUT - STEM Connectors