Madly Maldives
A concierge style booking service for luxury hotels.
Simply pick a template and get started building your services marketplace with CNXION, it's that simple!
Overview
The initial concept
Splendid Asia Pvt Ltd wished to utilise CNXION to quickly deploy a new platform offering a luxury concierge booking service for premium 5 star hotels in the Maldives. The goal of this platform was to increase booking conversion rates and assist in building out a direct to consumer model.
Our matching platform was configured in such a way that the client's portfolio of resorts are added and online users that have expressed a high intent in making a purchase will be directed to appropriate landing pages via highly optimised online marketing.
An inquiry & proposal service platform
Allows configurable profile types to create accounts, post offers & receive quotes.
Simply pick a template and get started building your services marketplace with CNXION, it's that simple! Or visit Madly Maldives to see how it works.
* The Marketplace package includes a free Launcher site while you are getting set up!
Multi profile registration
Allow hotels & visitors to register & set up their profiles.
Messaging
Integrated messaging interface to allow hotels and visitors to chat directly about an inquiry.
Multilingual
Multilingual platform allowing translation management & language switching.
Advertising & tracking
Integrated adroll retargeting with tracking using google analytics.
Hotel dashboard
Hotel dashboard to manage hotel profile, rooms, inquiries and proposals.
Visitor dashboard
Visitor dashboard to manage inquiries and proposals with the ability to accept or decline proposals received.
Landing pages
Offer landing pages with booking enquiry call to action forms.
Search & customisable filters
Ability to search via property name or keyword with customisable search filters by categories, price ranges & locations.
Onboarding & help centre
Onboarding walkthrough to familiarise users with platform features with a link to the complete help centre guide.
Feedback & reviews
Automated reviews flow is trigged 14 days after specified platform interactions.
Data migration
To ensure optimal user experience existing content was manually ported and augmented with up to date material. All products were standardised and supplemented with online reviews, all designed to increase the end users willingness to book. This sort of data migration service is perfect for those looking to prime their marketplace with both supply and demand side. Our talented staff can assist with pre populating your site, and additionally work to onboard users on your behalf.
Digital Marketing
After we had taken care of all the technology we switched into marketing gear and executed a strategy designed to bring in traffic with a high intent on converting. Before executing this strategy we had modelled the likely cost to acquire a lead (COA), and our intent was to validate the model and reduce uncertainty. This strategy enabled us to acquire traffic at a very low cost, and risk to the client. Once traffic was generated, we were able to create a feedback loop to further optimise the COA, and CPC. This was done using dynamic retargeting feed of products, resulting in virtually zero cost for designing hundreds of ad creatives.
A large part of this strategy required a high level of integration between third party advertising tools and the clients platform. For example tracking conversations had via Intercom.io in live chat, and if they result in a conversion is linked back to Google Analytics, and Google Ads / Adroll to further optimise the Return on Advertising Spend (ROAS).
Outcome
The final product
The CNXION team carried out branding for the luxury Maldive travel booking site and styled, configured and launched the platform within 2 weeks. CNXION integrated the platform with Google Ads and Adroll in order to set up dynamic advertising and drive traffic to the website.
Traffic and conversion tracking is being monitored via Google Analytics and Google Optimize will be used to A/B test the site in order to identify possible conversion rate improvements. Intercom was also integrated to allow the client to directly engage with site visitors. The client was incentivised by the results received and contracted CNXION to brand and deploy a second site, Mystical Maldives, in order to boost booking conversions for 4 star hotels within the region.
or request a personal consultation with our marketplace expert to discuss your concept.
Benefits
Why use CNXION
We are here to help you launch your marketplace & make it a success.
Customisable themes
With CNXION you can upload your brand assets & choose your featured fonts and colors so your site is unique.
Premium service
Developers are available to make changes to your platform without requiring expensive retainer costs.
Constant updates
CNXION is constantly being improved and your business will benefit from the constant updates to the platform & features.
Scalability
We scale with your business, CNXION isn't a stepping stone to launching your platform, we are here to take you all the way.
We want you to succeed!
We are here to discuss and refine your concept, provide suggestions to tackle the chicken & egg problem, and guide you through to launch.
"CNXION exceeded our expectations, were very well organised and assisted us in making critical business decisions by providing valuable and timely advice. I was able to discuss the project with the CNXION business strategy team on a daily basis."
Mr. Abdulla Naseer,
Managing Director, Splendid Asia Pvt Ltd