How k-Beauty Connect redefined itself as an online trade show B2B marketplace using CNXION

“The initial need for k-Beauty Connect was spurred by KOECO, the Korean Exhibition Company. KOECO has two decades of experience as the organizer of Korean pavilions at international beauty exhibitions across the US, Europe, China, South-East Asia, and the Middle East. As for so many others, COVID-19 took away KOECO’s ability to serve its customers.” 1

“COVID-19 has changed how B2B buyers and sellers interact. During normal circumstances, international buyers and sellers would attend international exhibitions in order to meet new business partners. Although B2B trade has been changing for a longer period of time, COVID-19 has accelerated the need to transition from an offline to an online approach to meeting new partners. International beauty exhibitions are no longer a viable solution for meeting international partners, and both buyers and sellers are desperately looking for online alternatives. ” 1

k-Beauty Connect has redefined itself as an online trade show marketplace capitalising on the decade of work that has gone into building CNXION and it’s innovative matchmaking technology.  In a matter of months the online marketplace was launched and buyers and sellers began matching and communicating via the platform.

"Buyers can sign up and connect directly with Korean cosmetics suppliers through chat, email or by scheduling a meeting." The CNXION platform automates the process of allowing k-Beauty Connect to vet and approve every single supplier on the platform, ensuring they have the required manufacturing licences and accreditations for international trade.

From the search interface, which includes filters customised to the platforms requirements, buyers are able to save their past searches to their dashboard, allowing them to be notified of any new exhibitors or products that become available meeting their matching requirements.  This is a benefit to buyers as they can effortlessly keep on top of new products and trends, and sellers products will automatically be marketed to buyers within their specific niche.  Buyers are also able to favourite their preferred sellers in order to be notified of any new products they launch.

The platform also includes a customised search interface allowing curated exhibitors to be displayed according to a specific monthly online exhibition theme. 

"You might think that Alibaba and Amazon are the only go-to destinations for B2B buyers and that there is no room for other players. That is most certainly wrong. Yes, the big players have a wide variety of product categories, and their platforms are trustworthy and easy to use. However, they are extremely generalized in their offering, they do not work day in and day out being thought leaders and promoters for a single industry. ” 1

The CNXION whitelabel marketplace allowed k-Beauty Connect to completely customise the branding and features within their platform to represent their product "in a transparent and trustworthy manner" while facilitating meaningful connections between its users.

Using CNXION, k-Beauty Connect was also launched as a progressive web application allowing users to save the website to their home screen for quick access in the form of a mobile application.

k-Beauty Connect is continuing to develop innovative features within CNXION to provide their B2B trade show and matchmaking services to their audience online.